Traffic – It’s not enough to create a website, install a blog, write a few posts, add a few “things” and, from one day to the next, have “the wow website!!”
Fernando Coimbra Lopes
Jan 26, 2012
Inbound marketing nailsIn this Inbound Marketing business, not everything is easy. If someone is telling you otherwise, it is very likely that they do not know exactly what they are talking about, and what is more, if they do not have the global vision, they will come to the conclusion that it does not work… and rightly so. Here are some truths that will help you see more clearly.
Traffic – It’s not enough to create a website
Set up a blog, write a few posts, add a few “stuff” and, overnight, have “the wow website!!”. Be prepared to implement a content development strategy, on an ongoing basis, and not a “one-shot” content production event.
Leads – If you think that every visitor Chile Mobile Number List to your website will fill out forms to receive everything you have to offer… you’re wrong! It can take months of testing and fine-tuning to figure out what will motivate your target audience to participate, don’t be fooled by that!
Lead Nurturing – Not all leads lead to new business! To think otherwise is pure delusion. Once again, you will need to invest hours in developing an effective lead nurturing process .
Social media – You will probably stumble and fall, feel frustrated by the apparent lack of results, and may even feel at times that it has been a total waste of time and effort.
Analytics – You’ll see a bunch of numbers
visits, visitors, page views , conversion Australia Phone Number List percentage, keyword penetration , and so on. If you don’t know what these numbers mean… you’ll have to learn!
Repetition – Fasten your seatbelt. Once you get the formula to take off… repeat, repeat, repeat!
ROI – Do you think you will see a return on your investment in a few months? Think again. Of course there are some exceptions, but not many. What makes your company so special that you think you will be one of them?
Nervous Breakdown – OK, I may be exaggerating, but be prepared to bite a few nails along the way. Yoda – “Do, or do not. There is no try.”
