Podcasts have become increasingly popular in recent years, with many influencers starting their own shows on various topics. This trend represents a major opportunity for brands to include them in their Digital Marketing strategy.
What is a Podcast?
The word Podcast refers to a series of episodes, scheduled and formatted digitally, focused on a specific topic such as technology, startups or any other. You could say it’s radio in digital format.
These shows are usually free and available on a variety of platforms. All you need is a device and an internet connection to listen to them.
What is its impact?
By the end of 2021, around 620 million people around the world were listening to podcasts . This represents an increase of 88.3 million compared to the previous year and confirms the positive trend that this format has been experiencing in recent times. In addition, the number of listeners is expected to continue to grow in the coming years, reaching 962 million in 2027.
Why include Podcast in your Digital Marketing strategy?
The growth that the format has been experiencing in recent years is already a compelling reason to start using a Podcast for your marketing denmark whatsapp number data strategy. However, there are also other arguments in favor, such as those shown below:
1.- They are attractive
Unlike other content formats, podcasts are highly engaging because listeners just have to play and listen, which can be done while cooking, walking or driving. They don’t require your full attention and you can multitask.
They are also very interesting for brands, since subscribers themselves automatically receive the latest episodes on their favorite devices.
2.- Low barrier to entry
Podcasts can be made from anywhere. Some are made in studios, the vast majority are made at home, and many are made on the go. In general podcasting the importance of collecting data from each lead generated requires little money to invest, and anyone can do it on any topic. There is also no need for a script. Also, unlike photo and video content, the cost of creating podcasts is extremely low.
3.- They boost web traffic and reinforce the SEO strategy
Podcasts provide significant SEO benefits, especially when coupled with transcription. With this tip, you’ll be able to rank higher for the keywords you use in your strategy and improve your chances of driving traffic to your website .
Keyword management can be done with. Podcast titles and descriptions and.
4.- They offer more visibility to the brand
Podcasts are booming these days , and since the brand name is present on many platforms, its visibility increases. There are many strategies that can be used to improve brand visibility through Podcasts . Some notable ej leads inviting people from other shows, partnering with thematic blogs related to the product or service the company offers, or collaborating with Instagram profiles that align with the Podcast topic . This medium is great for covering key topics in the company’s niche and demonstrating in-depth knowledge. Interested listeners around the world can create a bond with the brand, which helps build its visibility and increase trust.
5.- They allow you to reach a new audience
Podcasts offer the possibility of sharing relevant knowledge with the audience on different platforms such as Apple Podcasts, iTunes, Spotify or Google Play, among many other platforms. In this way, they allow reaching the public interested in the content offered by the company and