The second half of January 2025 brought some interesting updates in the SEO and PPC space. Read about key changes, trends, and recommendations for optimizing your campaigns.
The second half of January 2025 brought significant updates to the online marketing landscape that will impact SEO and PPC strategies. Search engines continue to innovate their algorithms and advertising platforms introduce.
Therefore, new features, opening up opportunities for marketers to reach their target audiences more effectively. Marketers should closely monitor these changes. Therefore, incorporate them into their strategies to stay competitive and take full advantage of the opportunities that new trends bring.
The decision challenges emerging
EU legislation on digital services, specifically the requirements of the Digital Services Act (DSA).
Google has reportedly told the Important SEO European Union that it does not intend to add fact-checking to its search results or YouTube videos, and will not use it to influence the ranking of results or remove content.
This stance is in direct conflict
EU rules that seek to actively combat the spread of misinformation online. In a letter to Renate Nikolay of the European Commission, Google’s president of global affairs, Kent Walker, said that fact-checking is “not appropriate or effective” for the services Google provides. Google’s move raises questions about the effectiveness of the new European regulations and their enforcement against big tech companies.
Google faces new British investigation
The UK Competition and Markets Authority (CMA) has launched an investigation into Google’s dominance in the UK search market. The investigation, the first major crackdown under new digital market rules, focuses on the fact that Google controls more than 90% of search queries and serves over 200,000 advertisers in the country. The investigation could lead to forced changes to Google’s search business practices, potentially affecting the way the company handles search results.
The move follows similar efforts
US Department of Justice, which is also seeking to curb Google’s dominance in search. The whole situation is taking place in the context of dynamic developments in artificial intelligence, which are fundamentally changing the face of online search. The investigation is being conducted under the Digital Markets, Competition and Consumer (DMCC) Act and the CMA will examine whether Google has a “strategic market position”.
If it were to reach such a conclusion, the bolivia mobile database regulator would have the power to order Google to make specific changes. The CMA is concerned about the impact of Google’s dominance on news publishers and on emerging competition in artificial intelligence-powered search.
Microsoft Clarity launches
Microsoft Clarity’s new integration with Google Ads gives marketers valuable insight into user behavior after clicking on an ad and enables them. Therefore, to track their interactions with websites in detail. This connection allows campaign performance to be directly compared to user engagement metrics, bridging the previously existing gap between ad spend and the actual behavior of website visitors.
This integration helps identify exactly how paid traffic interacts with a website, potentially optimizing return on advertising investment (ROI). Key features include direct integration with your . Therefore, Google Ads account, a new dashboard with the increasing use of smartphones in business focused on advertising metrics, detailed campaign-specific engagement metrics, and tracking user intent in the context of campaigns. The new dashboard provides a real-time view of engagement metrics for each Google Ads campaign and shows user behavior after clicking on an ad.
Google Ads phishing scams target advertisers
Phishing scams targeting Google Ads accounts pose a significant risk to advertisers, as they can drain advertising budgets, disrupt ongoing campaigns, and damage reputations. These sophisticated attacks often target advertisers in the advertising industry and use malicious links in Google Ads to compromise their accounts. Once the cpa email list account is accessed, the attackers can then use the funds to launch their own fraudulent advertising campaigns.
Criminal groups around the world are placing fake Google Ads links in search results that appear legitimate at first glance. Unsuspecting advertisers then enter their login details on these fraudulent pages, inadvertently allowing hackers to take control of their Google Ads accounts.
The attack mechanism typically works as follows:
Fraudsters create deceptive sponsored links that closely mimic Google Ads login pages. Once an advertiser clicks on such a link and enters their login details.
Therefore, the attackers immediately obtain them. The hackers then use the stolen data to create their own phishing campaigns or run fraudulent PPC ads, thus illegally diverting victims’ advertising budgets to their own fraudulent operations. It is therefore crucial to be cautious.