It’s not easy to navigate the many PPC advertising trend predictions for 2025, let alone start implementing changes right away. However, there are still plenty of best practices that are wrongly overlooked today, yet have the power to keep your campaigns on top. Learn four effective strategies to navigate the PPC waters this year.
1. Research your competition
DSA, or Dynamic Search Ads, automatically crawls your website, identifies keywords that are currently trending in searches, and suggests new landing pages based on current traffic.
It is one of the most widely used tools for PPC advertising , but the vast majority of advertisers only want to run it as an active campaign. However, with DSA you can get a lot of valuable information, both from your website and from your competitors’ websites. Therefore, You don’t even need to increase your advertising expenses, you get the necessary data for free.
In the dynamic planning section :
- monthly global search volume prediction,
- recommended keyword categories,
- ad text suggestions based on Google’s understanding of the page.
It is important to set up only one URL per DSA campaign and go through the usual campaign creation process before launching Dynamic Search Ads.
If you create a new Google Ads account for Dynamic. Therefore, Search Ads solely for competitive analysis, you must provide a payment method. If you don’t, Google will eventually cancel the account.
Knowing how Google understands your competitors will help you make better decisions about where to direct your website content. You’ll also gain insight into where your rivals are strong and where they’re falling behind.
2. Track cumulative layout changes
The stability of a page after it loads is an important factor affecting the user-friendliness of a website, especially on mobile devices. Cumulative bulgaria mobile database Layout Change (CLS) shows you how much individual modules on a website change after three-quarters of the page is displayed, which is roughly the moment when the user decides to open a link.
Google reports the score after just 5 seconds, but it is more accurate to measure 8 seconds. After this time, the user may no longer click through to. Therefore, a completely different website than they intended to a moment ago due to the shifting of modules. This occurs especially on pages with partner search or conventional content advertising and when the Performance Max setting is used .
Checking each website and checking
CLS can be quite time-consuming, so it’s better to try a website speed test by crawling spam domains. While this cannot be done automatically, the data obtained will still be very useful for you.
The CLS metric creates a quality score for your website from a user’s perspective. Its level directly affects the success of your offers, as what good is the best content it is an immediate impression of the main page that should not be underestimated. Although landing page tools usually monitor CLS limits, you should still perform this analysis.
3. Create exclusion lists with Microsoft
Although Google dominates search globally, Microsoft Advertising has quietly built a strong position in recent years, becoming a valuable provider of tools and innovation.
One of Microsoft’s most important resources is a comprehensive overview of web publishers with the ability to exclude URLs at all account levels (MMS, account, campaign, ad group).
This capability isn’t limited to Microsoft
however, and you can take exclusion cpa email list addresses from Audience Network and Syndicated Partners and then exclude them at the account level on Google as well, allowing you to discover and exclude bad placements at minimal cost.
Many experts didn’t like that Audience
Network was automatically added to PPC in 2025 traditional search campaigns. Therefore, but the placement for exclusion lists brings you real value. This allows you to try testing Audience Network as a standalone campaign, which works especially well with high-quality display-based remarketing .