marketing technology Archives

How to generate quality B2B leads?

Generating quality B2B leads is essential for How to generate companies that are dedicated to this type of business. And […]

Managing a lead generation campaign correctly is essential if you want to achieve sales and, ultimately, get the sales funnel moving. We

Databases are essential in lead generation campaigns because they are the support from which to draw. Do you want to know

Keeping up to date with all the marketing possibilities, tools and strategies available to businesses in the IT sector is

At the end of 2022 artificial intelligence experienced spectacular. Growth, driven by the popularity of smart tools such as chatgpt. And

Podcasts have become increasingly popular in recent years, with many influencers starting their own shows on various topics. This trend represents

It’s no secret that marketers are constantly on the lookout for new leads, as lead generation efforts are geared toward conversion. But,

When you work in sales, it’s critical to understand how to assess the quality of a lead before reaching out.

Demand generation and lead generation are two B2B marketing concepts that we should not confuse or, above all, take as contradictory. For

Running B2B lead generation campaigns focused on the decision phase is key to increasing the chances of closing a sale. There are

Do you want to discover the secret behind emails that convert ? One of the key strategies to improve