Understanding customer pains and desires is critical to the success of any digital marketing strategy. However, if on the one hand the digital medium allows us to expand the influence of brands to a much wider audience than would be possible using traditional tools, on the other hand, we are […]
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In the dynamic world of retail, brands and retailers are constantly looking for innovative ways to stand out and boost their sales. Retail Media read more emerges as a promising strategy that brings significant benefits to both parties involved. In this articlewe list five benefits of adopting Retail Media for […]
When companies started to focus on data, with the creation of reports, the growth of CRM, ERP, storage and processing were expensive, companies were selective with what data to collect and store, reports were lean, there was not an abundance of information , it was difficult to analyze, creating a […]
I remember the day when our CIO Leonardo Naressi introduced the theme about The challenges of Advertising in the age of controlling Privacy days after the official announcement of Google Chrome, which was the browser with the highest market share, about the end of third-party cookies , and then I […]
When companies started to focus on data, with the creation of reports, the growth of CRM, ERP, storage and processing were expensive, companies were selective with what data to collect and store, reports were lean, there was not an abundance After that, of information . It was difficult to analyze, […]
The definition of tutoring, or mentoring, by the literature and experts is to be a professional development tool in which a professional with years of experience, being a reference in the area, offers guidance for another person to achieve their goals. The Tutoring Program at DP6 is a little different […]
In today’s dynamic and competitive world Companies are constantly looking for ways to improve their operations, improve efficiency and achieve exceptional results with their investment in digital marketing. An increasingly popular approach In addition, to achieving these goals is the adoption of an optimization culture. We’ve all heard of In […]
E-commerce in Brazil and in the world is still evolving and growing, even after some stagnation in the post-pandemic period. In Brazil, according to a survey by ABComm, by the end of this year the segment should move around BRL 186 billion (growth of 9.5% compared to 2022). In the […]
In this article, we list five benefits of adopting Retail Media for brands and retailers, highlighting how this approach can lead to mutual success. Benefits for brands: 1. Target audience reach: With the end of third-party cookies. Retail Media offers brands the For instance, Opportunity to directly reach their target […]
Understanding customer pains and desires is critical to the success of any digital marketing strategy. However If on the one hand the digital medium allows us to expand the influence of brands to a much. Wider audience than would be possible using traditional tools on the other hand. We are […]
