E-commerce in Brazil and in the world is still evolving and growing, even after some stagnation in the post-pandemic period. In Brazil, according to a survey by ABComm, by the end of this year the segment should move around BRL 186 billion (growth of 9.5% compared to 2022). In the […]
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In this article, we list five benefits of adopting Retail Media for brands and retailers, highlighting how this approach can lead to mutual success. Benefits for brands: 1. Target audience reach: With the end of third-party cookies. Retail Media offers brands the For instance, Opportunity to directly reach their target […]
