The importance of testing culture in optimizing the consumer journey

Understanding customer pains and desires is critical to the success of any digital marketing strategy. However, if on the one hand the digital medium allows us to expand the influence of brands to a much wider audience than would be possible using traditional tools, on the other hand, we are not always able to have the necessary human contact to be able to understand the pain of consumers and how can our products serve them, right? Wrong! Data collection allows us not only to understand our client in a static and passive way, but above all, it allows us to talk to the public and understand their preferences and desires. But for that, more than interpreting the data, we need to know how to dialogue with them.

hear what the public with whom

Carrying out tests is the mechanism through which we are able to talk to the data in a lively and organic way and, through this conversation, hear what the public with whom we interact thinks and wants. This dialogue process is essential for brands Coinbase Virtual Currency Phone Number List that want to invest in customer centric strategies, which have been identified as one of the main trends in communication. And it is in this scenario that, more than the adoption of sparse tests, the implementation of a testing culture becomes relevant for companies that want to optimize their conversion rates.

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One of the actions implemented

The adoption of a testing culture was, for example, one of the actions implemented in 2022 by Cielo in partnership with DP6 to reduce the CPL rate by 61%. Impressive, isn’t it? To understand more about what testing culture is and how to EK Leads apply it in your daily life, continue reading! Test culture versus isolated tests Isolated tests are excellent tools to solve specific doubts of the CRO team and implement changes for specific adjustments in the customer journey. However, when performed in isolation, they allow us to understand only a small fragment of customer behavior.

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