Corporate journalism. Curiosity. Investigation and passion for storytelling guide his creative writing for numerous business sectors. The role of the Copywriter in the times of ChatGPT LEONARDO ROSA – 31 JANUARY 2023 shutterstock_1693968070 We have already talk in a previous article about what ChatGPT is and what the opportunities and limits of this new language model bas on artificial intelligence are. However. it is worth focusing on the reactions that the introduction of this system has trigger. If there are those who have remain indifferent. there are also those who have question the future of their profession and we are talking about Copywriters .
It is undeniable how much this tool can
Meet some typical nes of those who write content for the web. By entering precise information. in fact. it is possible asia email list to obtain an exhaustive text. a good starting point for ideas and creative stimuli. But why can ChatGPT never replace humans? Because he is unable to truly speak to people’s hearts. You might be interest in: “ChatGPT: opportunities and limits of AI in Marketing” Advantages and limitations of using ChatGPT for writing chatgpt What are the positive implications of creating content thanks to artificial intelligence? Let’s see some: Having new ideas for the P: it must be said that ChatGPT does not stand out for originality but offers ideas to start from when you are short of ideas; Have data.
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Research the most frequent questions customers ask; Translate texts quickly from one language to another You might be interest in: “How to reconcile storytelling and P in B2B: pitfalls and opportunities” What are the limits instead: Repetition of words and concepts that make the texts very similar to each other Superficiality: the system is design not to go into the depth of the content. the risk is having texts that are too generic and not very authoritative. Poor compliance EK Leads with the brand’s tone of voice Low accuracy: ChatGPT is train on a variety of texts but is not expert in any particular field. so it may have difficulty answering questions on specific topics.