The neighbor, that’s what he called her, took out her beach chair and dragged it, since she could barely walk with it on her back, to the sidewalk in front of her, right at the door of her house (hers, you know what I mean). ). He left her there for about half an hour until, finally, he returned with her. Storytelling the puppy in one hand and her recipe magazine in the other. Thus, looking through the magazine, she spent one of the few afternoons in which there was a breeze in that little town in Murcia. That’s it. What did you think of the story? Did you like it? What have you felt? Have you noticed that inexplicable and irresistible impulse to click to share the next sentence? Probably nothing.
Maybe some mystery Storytelling the
Because of the way I started the post, but surely you haven’t felt any. Connection or anything like that that has led you to take any action. But. Why hasn’t this one executive data worked when almost all experts advocate the power of stories? [piopialo]What is it and why does what they call Storytelling work in Marketing?[/piopialo]. Well, that’s what today’s post is about. What comes up… Empathy: a product of mirror neurons? Know? These last few days I have been immersed in a super interesting read. This is the book Buyology, by Marting Lindstrom , which tells of his conclusions from. Carrying out several neuromarketing studies to reveal some truths and lies about why we buy . In chapter 3 he reveals the existence of neurons , called mirror neurons. Whose activity is triggered when we see (or read) other people doing or feeling certain things .
The truth is that not
Anything, but I won’t tell you now because the post is a mess. Hehehehe. Finally, to give an example, the book explains how an increase in brain activity was recorded in the EK Leads craving and psychomotor areas when, even while being completely still, some laboratory monkeys observed their. Therefore, caregiver while he ate a refreshing ice cream. . And you know what? That exactly the same thing happens with humans. We have a certain type of neurons that are responsible for making a mental reproduction of activities, actions or emotions that we see (or read) other people do or feel.
Therefore, This automatic and often unconscious response has long been exploited by Marketing professionals. Storytelling and success stories The truth is that I have made the introduction to the book so concise and just by telling you the minimum it is not going to be that one of the copyright people will come and give me the runaround. That the thing is already sooty that you don’t see.