In our last post we talked about Experimentation Teams, which one is best for your company? Today, within the special series at the end of optimize, we are going to leave the organizational layer and go down to a more technical subject, but no less important: Test Types. The most […]
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With the end of Google Analytics Universal, it is essential to migrate to the latest Google Analytics platform: Google Analytics 4. Companies that have the enterprise version, GA 360, have until July 2024 to migrate to the new tool. With a longer period. to carry out the migration, careful planning […]
The world of digital marketing is an ever-evolving landscape, where today’s successful strategies may not work as well tomorrow, becoming a real puzzle. Therefore, the testing culture has become a differentiator for companies that wish to remain competitive and relevant in the market. Among the main pillars of this universe […]
In the era of digital marketing, making accurate decisions is essential for the success of any strategy. Currently, in the highly competitive market in which we operate, there is no more room for assumptions or hunches. This is where experimentation tools come in, the secret to achieving solid results. Whether […]
Driving online sales and increasing conversion rates by 100% requires a comprehensive approach that encompasses various aspects of digital marketing, user experience optimization, and customer engagement. Here’s a detailed plan with strategies to achieve this goal through a series of articles: Data Analysis and Research: Conduct thorough market research to […]
