According to statista. Only 25% of smartphone users prefer getting business communication via text. This isn’t to say sms is not a preferr channel. Though. Sms marketing messages are second only to email (which is the preference of 46% of users. As not above). This nonprofit uses advanc tools and automation to create more emails—and more time. Case study This nonprofit uses advanc tools and automation to create more emails—and more time.
Here are the takeaways on how you
And sms messages do have a higher read rate than email at 42% (compar to a 32% read rate for emails). Which is all to say. It definitely has a place in your marketing efforts. However. The instances in which it asia email list applies are more specific — as indicat by the number of users that prefer it and the general sentiment surrounding it.The responses seen in the mobile ecosystem forum survey results above paint a clear picture of when and how users want to receive text message marketing. Here are the takeaways on how you should use sms marketing .
Ask for permission Just like with email
Ask for permission Just like with email. Getting subscriber opt-in is essential. Text messages are highly personal and what some would even consider invasive. So getting permission is crucial. Only sending messages to users who are opt-in is not just a best practice; it’s the law. Getting opt-in from your audience EK Leads can be as simple as asking them to take the lead by texting a keyword to sign up. Seen here is an example from refuel fitness. Which asks its members to simply text “refuel” to sign up for sms messages. Once the member signs up. Refuel fitness confirms their subscription and reiterates the value they can expect to receive.