Nano influencers are content creators who have 1,000 to 10,000 followers on their channels, and whose audience is very specific. It is common to associate the term influencer with celebrities and people with millions of followers. But do you already know Everything you the potential of nano influencers to make alliances ? With the increase in the number of creators. This category of influencers has been increasingly important for digital marketing strategies. Mainly to disseminate a certain product or business locally. Therefore, in this post we are going to tell you in detail who nano-influencers are, what the advantages of this profession are, how to hire them and much more. Keep reading!
What is a nano influencer Everything you
Nano influencers are content creators, like YouTubers and Instagrammers , who have between one thousand and ten thousand followers. Generally, they are focused on micro-niches . To better understand how the division of influencers works.
We leave you below the 5 categories executive email list in which they are separated according to the number of followers: Mega influencer: more than 1 million Macro influencer. From 500 thousand to 1 million Intermediate influencer. From 100 thousand to 500 thousand Micro influencer : from 10 thousand to 100 thousand Nano influencer: from 1 thousand to 10 thousand.
Why are nano influencers important for marketing
Influencers with a very high number of followers can be quite attractive because, in the end, who doesn’t want to spread their brand to millions of people ? However, they also tend to be less accessible and more expensive.
In addition, it is common for them to assume EK Leads several advertising commitments from different companies. Because they have a high reach, they usually have less proximity to the brands and the actions they carry out on social networks , in addition to not being able to maintain such close contact with their followers.