What is SEM and how does it work? All you need to know

SEM or Search Engine Marketing is the set of marketing actions that companies carry out in search engines, including paid and other free ads related to SEO . If you are starting out in the world of digital marketing and want to know more about what sem is , you are in the right place because we are going to explain it to you in detail in this post. In addition, we will tell you what the advantages and disadvantages of this strategy are and the types that exist. Keep reading!

What is SEM

SEM is the acronym that refers to Search Engine Marketing, also known as search engine marketing and, as we told you at the beginning of this post, it includes both paid and free actions developed in search engines. In some countries, it has become executive data popular as the strategy used to carry out paid advertising campaigns or in search engines, thus differentiating itself from SEO strategies , which are positioned organically in search engines. But the correct meaning of the term SEM covers the set of strategic, tactical and operational actions that help optimize the visibility of websites through search engines.

Organic results

Or also called natural results, they seek to show those obtained from unpaid keywords, that is, those that over time have responded better to user queries. Organic results are based on different characteristics that the information provides to users so that they EK Leads can solve their problems. For example, if you search for what is SEM , Google may show you various results trying to answer your question. Among the available options, users rate the information they receive on each website, through the time they stay on the page, the number of clicks, the number of people who leave as soon as they enter the website and other metrics.

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