When companies started to focus on data, with the creation of reports, the growth of CRM, ERP, storage and processing were expensive, companies were selective […]
Read moreWhen companies started to focus on data, with the creation of reports, the growth of CRM, ERP, storage and processing were expensive, companies were selective […]
Read moreThe definition of tutoring, or mentoring, by the literature and experts is to be a professional development tool in which a professional with years of […]
Read moreIn today’s dynamic and competitive world Companies are constantly looking for ways to improve their operations, improve efficiency and achieve exceptional results with their investment […]
Read moreE-commerce in Brazil and in the world is still evolving and growing, even after some stagnation in the post-pandemic period. In Brazil, according to a […]
Read moreIn this article, we list five benefits of adopting Retail Media for brands and retailers, highlighting how this approach can lead to mutual success. Benefits […]
Read moreUnderstanding customer pains and desires is critical to the success of any digital marketing strategy. However If on the one hand the digital medium allows […]
Read moreThe theme of testing and customization is a seven-headed bug for many companies. Many start with small tests, getting used to the idea of specific […]
Read moreMarketing mix models (MMM) rely on statistical techniques, such as multiple linear regression, to analyze historical time series data and identify causal relationships between a […]
Read moreIn our last post we talked about Experimentation Teams, which one is best for your company? Today, within the special series at the end of […]
Read moreWith the end of Google Analytics Universal, it is essential to migrate to the latest Google Analytics platform: Google Analytics 4. Companies that have the […]
Read moreThe world of digital marketing is an ever-evolving landscape, where today’s successful strategies may not work as well tomorrow, becoming a real puzzle. Therefore, the […]
Read moreIn the era of digital marketing, making accurate decisions is essential for the success of any strategy. Currently, in the highly competitive market in which […]
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